[30 Nov 2009]
Donna Karan’s Urban Zen: Woman to Woman

I was thrilled to copyedit this beautiful brochure promoting Donna Karan’s philanthropic organization, Urban Zen. Empowering and elegantly executed, the brochure, entitled Woman to Woman, profiles inspiring women who have, even in the face of severe illness, found reserves of unknown strength and paths to inner calm.

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Internet Marketing/Social Media »

[24 Mar 2010]
Nissan: Journey to Zero

After discovering my portfolio online, a creative recruiter from TBWA\Chiat\Day contacted me about a social media focused freelance gig for the agency’s Digital Arts group. Working on-site in the New York office, I managed social media messaging for two major accounts, one being Nissan. Set to unveil the world’s first mass market electric vehicle, the LEAF, Nissan has launched a “zero emission movement” to spread the word about the car and start a branded conversation about zero emission mobility…

Internet Marketing/Social Media »

[23 Mar 2010]
Tassimo: Substitute Tweeter

Using my temporary influence to introduce swanky yet serviceable products and drop a few pro-caffeine articles citing the latest studies suggesting that caffeine is somehow good for your health (because all coffee and tea lovers desperately hope this is true), I did my part to keep Tassimo’s Twitter community buzzing happily through the day.