Stepping into the fashion ring with a solid product and a seriously stocked warehouse, all this Philadelphia based company needed to take flight was enough demand to get the supply moving. Longing to position their brand as a hot new label in the high-end denim market, the company partners approached me about developing the brand-defining, Lifestyle section of their website.

Playing up Rue’s rich Parisian ambiance and unique East-West cuisine, I used highly descriptive (dare I say, edible) language to create tantalizing menu summaries and luxurious content that, even on-line, would convey this restaurant’s certain je ne sais quoi.

Life is a canvas. Make the details matter.

With a broad artistic repertoire spanning from whimsical interior murals and hand-painted theatrical backdrops to specially commissioned artwork, commemorative keepsakes, and wedding extravaganzas, Katie was struggling to find the right language to describe her multi-faceted business. Also, like so many women, Katie felt shy about playing up her very real accomplishments and talents.

For over thirty years, Newport Painting & Restoration has worked with the best of the best in New York City. With big clients like Crate & Barrel, Victoria’s Secret, and American Airlines—and a slew of impressive restoration projects under their belts—Newport is one of the top high-end painting and restoration firms in the tri-state area.

Juli, the savvy proprietress of Bella Jules, needed a website that would not only lure shoppers into her brick-and-mortar store, but also ensure a reliable second stream of revenue via web sales. In order to connect directly with the young women and teenagers who make up Juli’s core demographic, I sought to create an authentic virtual shopping experience that would be almost like hanging out in the real store.

When Edge Lab’s site was entering, I believe, its second incarnation, the company’s founder—the ever lovely Lora Appleton—hired me to help rework Edge Lab’s web content and write descriptive copy for a series of beautifully designed promotional cards.