For over thirty years, Newport Painting & Restoration has worked with the best of the best in New York City. With big clients like Crate & Barrel, Victoria’s Secret, and American Airlines—and a slew of impressive restoration projects under their belts—Newport is one of the top high-end painting and restoration firms in the tri-state area. Though their reputation alone gets them far in this world, looking to the future they were feeling some pressure to build a more formidable presence on the web. They had a website that functioned well enough, but wasn’t up-to-date, had some organization problems, and had one glaring issue that surprised me a bit given the caliber of their clientele—they had no identity. Their portfolio shots were amazing, but in terms of telling me who they were or how they approached their work, their content was vague, overly general, and generic with a capital G.

After gathering information in person and over the phone from key people in the company, giving myself a bit of a crash course in intumescent fireproofing and all manner of high-tech special applications, I figured out who Newport is, what they do, and why they’re like no one else. Distilling this knowledge into a new tagline and mission statement, a tight firm profile, principal bios, a core values section, detailed case studies of big-budget projects and more, I crafted copy that differentiated Newport from their competitors and gave them a distinctive identity that lives up to their glowing reputation.

Please see newportgroupny.com to read the site’s full content and to see more examples of Newport’s stunning work.

Newport Landing Page

Newport Firm Profile

Newport Services

Newport Showcase Victoria's Secret

Newport Showcase Crate & Barrel

Newport Showcase Brooklyn Museum

Newport Showcase New York Public Library

Newport Showcase American Airlines