Nissan: Journey to Zero

After discovering my portfolio online, a creative recruiter from TBWA\Chiat\Day contacted me about a social media focused freelance gig for the agency’s Digital Arts group. Working on-site in the New York office, I managed social media messaging for two major accounts, one being Nissan. Set to unveil the world’s first mass market electric vehicle, the LEAF, Nissan has launched a “zero emission movement” to spread the word about the car and start a branded conversation about zero emission mobility.

The initiative, called Journey to Zero, uses interactive and social media to engage the public, encouraging ordinary people to tune into the dialog and participate in the zero emission discussion. Staying true to the positive, thoughtful voice and character of the Journey to Zero movement, I answered questions, shared information, recruited followers and fans and helped further a larger conversation about climate change, reaching the “zero carbon” target, energy conservation, technological innovation and the future of transportation.

Click on the samples below to see a few snippets of the conversation.